Apple Music Playlist Design System & Campaign


The objective is to create a visual system for all current and future curated playlists—flexible enough to communicate and express diverse styles of music and playlists without feeling random. Allowing for someone else to use and recreate moving forward. An unlimited system for unlimited playlists.

Playlist Guidelines

1. Create a vector symbol representing the playlist name (ex. “It’s Lit!” is the top of a match).
2. Choose a photo background that also represents the playlist name (ex. “It’s Lit!” photo of a fire).
3. Choose a color representing the playlist name and make it a square (ex. “It’s Lit!” is red like fire.
4. Make the vector symbol transparent within the square color, place the photo behind so it shows through.


SF Pro Regular & Medium