TITLE

Tramonti La Pizza Rebrand

CONCEPT

The Tramonti La Pizza owners are from the mountainous town Tramonti in the Amalfi Coast, Italy. The logos three triangle’s represents both pizza and coastal mountains at the same time. Tramonti Sans is a custom made typeface to feel like a smooth Italian marble engraving. The yellow to red color scheme exhibits the wood fire pizza oven as well as a sunset—since tramonti translated means sunset, and the dark red represents the rich mountain soil and vineyards of the Amalfi Coast.

TYPE

Tramonti Sans